Discussion on the New Development Model of Young Chicken Industry
Release time:
2020-07-07
Discussion on the New Development Model of Young Chicken Industry

1. youthChickenThe development trend of the industry
(I) the Current Problems in the Young Chicken Market
The young chicken industry has just emerged in recent years, and farmers used to brood their own chickens. But at present, many young chicken farms are serving layer farms. At present, some laying hen farms have built standardized chicken houses, only raising laying hens, and the rest are handed over to specialized young chicken farms to operate, thus giving rise to the young chicken industry, but there are still many problems in this industry.
Specific problems include: First, there is no brand. There are a lot of young chicken farms now. That's how big a chicken it is. What is the weight and how much can the shin length reach the sword. It's all about the basics of propaganda. There are very few brands. There is also the problem of the layout of young chickens. At present, more chickens are raised in Dezhou and Heze areas of Shandong Province, Hengshui and Cangzhou areas of Hebei Province, and Nanyang area of Henan Province. North of the Yangtze River is basically concentrated in these areas. The reputation of chickens in the markets in these areas is different. The effect of raising is not the same. The environment of breeding is not the same. There is a mix of fish and dragons in the current youth chicken market. Good young chickens may not sell. Because its price may be relatively high, there is another problem. Many farmers want to find good young chickens but can't scrape them. Existence: "a chicken is hard to find" situation.
(II) the interest demands of the current youth chicken farm The interest demands of the youth chicken farm include two aspects
1. It is the problem of raising, one is the problem of buying and selling. To integrate this industry or pay attention to and serve this industry, we must pay attention to how to raise chickens well, and then there is the problem of purchasing young chicken farms. Feed is one aspect. There are also a series of problems such as veterinary drugs, vaccines and chicken seedlings. How to solve these problems? This is a point of concern and appeal. Second, there is also the problem of selling. If the young chicken farm is sold, how to sell it well, and how to have repeat customers after it is sold, it can develop in the long run. This is the basic problem that exists at present. The degree of scale is relatively high, are fully automated equipment. This piece of labor can be reduced, labor costs are currently very high. And the staff is also very difficult to manage. It's entirely farmed. I'm afraid chickens are not very good.
Four major interests of the future youth chicken farm in (III)
In a business environment, if you want to make a real purchase, then how do you buy? Buying is a cost reduction process, in the case of cost reduction without quality reduction. Let's do the buying problem. To sell is to sell the young chicken right now. There are still several problems that we need to solve. To solve the problem of raising, buying and selling. There is also the problem of integration. This is the future of young chicken development ideas. to minimize the cost. If we don't integrate them together, there will be no way out.
Five Risks in the (IV) Young Chicken Market
One is the risk of disease
There are not many diseases affecting laying hens, infectious bronchitis is the first. Newcastle disease is the first and second, influenza is the third,
The second is the risk of capital. The degree of marketization of this industry is very high, but our degree of capitalization is very low, that is, there is no large capital enterprises to invest in this. The pig-raising industry can, but there is no reason for the laying hens industry. Because we have no standards
Three is the risk of the market
The existing market is very volatile. What kind of fluctuations exist in the laying hen industry? It is generally believed that. The big cycle is a cycle of three to two and a half years. One of the reasons why this cycle has not been broken is that it has something to do with the growth cycle of chickens. The time between two batches of chickens is a big cycle. It depends on how long the two batches of chickens are raised. That is the cycle. This cycle will never be updated.
The fourth is the risk of labor force. Now the turnover of personnel is very fast. Why are many enterprises unwilling to train new people instead of using old technicians? Because they have certain working experience, they can get started directly. At present, there may still be people between the ages of 30 and 40 who are willing to work in chicken farms, but certainly not those under the age of 30. Including most of the farms, the basic employment is about 50 years old, even between 50 and 60 years old. Because most young people do not want to engage in the breeding industry, he can not do it. So now there is a risk of labor costs and labor.
The fifth is the risk of environmental protection, which is now in place. Environmental protection will begin to rectify later. All young chicken farms should be set according to laws and regulations. Which one can pass the environmental protection barrier? If it goes on like this, there is definitely no way out.
2. to Build Internet Integration Platform for Young Chicken Industry
In the future, the development trend of the young chicken market can only be solved.chickenAfter the five major risks and four major demands. Only then can this industry become bigger, go further, and create brands faster, which requires us to integrate. Now the most said is the Internet. Laying and young chicken industry. It must also be combined by the Internet. This requires us to build a platform for the youth chicken industry to integrate its own Internet. This industry cannot be done online alone, so it must be offline and combined online. That is, our industry plus the Internet may be more effective.
Build a platform for the youth chicken industry. Several problems to be solved: raising, buying, selling and cooperation. The problem of cooperation is the problem of distribution of benefits. Industry of the Internet platform to build. It should be three plates added together: the laying hen farm orders according to its own needs, what kind of chicken (what kind and what age) it wants, and then the order is handed over to the platform. After the platform integration, it will become a large standardized order. Each farm orders according to demand, integrated into a large standardized platform, under the order to large young chicken farms. Eventually return to the farm through the line. And this platform needs at least a few elements: first, financial services. This is inevitable, after this platform is built. Financial institutions must be involved. The second is the standardized operation plan. Domestic laying hens are short of standardized data. As long as there is standardized data, they can go to the insurance company for insurance. With insurance, you can take the policy to the bank to apply for a loan. so the investment company can come in. All can join large platforms and operating enterprises. Third, there are talents, technology and big data in the platform. Big data is a complete pipeline. The data at all times must be transmitted, and the production process and all medication cannot be concealed.
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